Sun exposure and increased smog, pollutants, and particulates in the atmosphere will cause reduced durability on the horizontal areas of the wrap. The horizontal areas trap the chemicals on the surface of the material and the increased UV exposure results in shorter durability. These effects can be reduced with regular cleaning which will remove the pollutants and particulates that can damage the wrap.
Store Indoors or Under Cover Whenever Possible Vinyl graphics (just like paint) are degraded by prolonged exposure to sun and atmospheric pollutants, particularly on the horizontal surfaces such as hood, trunk lid and roof. Whenever possible, store in a garage or at least in a shaded area during the day. At night protect the car from dew or rain, which may contain acidic pollutants (a common problem in many large metropolitan areas). When a garage is not available, consider using a cloth car cover at night. If your graphics start to discolor or turn brown, immediately remove the graphics from the vehicle to avoid staining the underlying paint.
The best way to clean a wrap is to do it the old fashioned way, by hand with a mild detergent and water. Going through an automatic wash with just spray is acceptable if there is no other way to clean the vehicle. We recommend skipping the wax option at the car wash to avoid wax that contains petroleum distillate, which can damage the wrap. The automated brush wash is an absolute no-no. The brushes may catch the edge of the decal or graphics and create a failure point. The brushes may also cause some scratches in your wrap.
For hand cleaning, use a detergent and water mix with a soft cloth or sponge. Avery Dennison and 3M recommend a dedicated car wash product or a mild detergent. The detergent should be free from abrasive components, have a pH balance between 3 and 11, and be free from strong solvents or alcohols.
You can hand wash a wrap just like a painted car. The first step is to rinse the vehicle with clean water, this will help avoid scratching the graphics, and then gently agitate a soapy mild detergent and water solution with a soft cloth or a synthetic or natural sponge, starting from the top of the vehicle and working down. Avoid abrading the film surface with unnecessary scrubbing. It is important to rinse the graphic thoroughly with clean water when finished. Allow the water to dry naturally or dab dry with a chamois or a soft non abrasive towel, being careful not to lift the film edges.
If you must use a pressure washer, be sure to follow these guidelines:
Another good cleaning option is to use waterless washes to clean a wrap. These products can help maintain the gloss level and performance of the film. If my vehicle is not overly dirty, this is my preferred option. I have found that products, such as Turtle Ice, work well to clean and also put a nice shine on my wrap. If the waterless wash contains wax, do not use it on a matte wrap as that will create glossy spots. Before using any new product on your wrap, be sure to test them in an inconspicuous area of the vehicle before using it on the entire car.
The waterless washes are great options as long as the vehicle isn't too dirty in the first place. For vehicles that are very dirty, it is recommended to wash by hand first then use the waterless wash for your final touches.
As long as the wax does not contain petroleum distillates then, yes, it is OK and encouraged to wax your wrap. Products like Turtle Wax Ice are actually a combination waterless wash and wax and are a great option as long as the vehicle isn't too dirty.
There are obviously a few exceptions for vehicles wrapped with matte films. You don't want to wax these films because it will fill in the texture and cause shiny spots. For matte films, Meguiar's makes a waterless wash that can be used. I have also found that using a 50/50 mix of isopropyl alcohol and water will work well to clean your car. Lighter colors like matte or carbon fiber white are prone to showing more dirt than other colors. If the alcohol and water mix does not cut the dirt, you can try using a hot soapy water solution like we recommended for removing bird droppings and bug splatter, sometimes the soap and water can remove contaminants better than isopropyl alcohol. You can also try an all purpose cleaner such as Simple Green which can be purchased at your local hardware store.
For difficult to remove contaminants, such as bird droppings, bug splatter, tree sap, etc., try to soften them by soaking for several minutes with hot, soapy water then rinse thoroughly. If a harsher chemical is needed, be sure to test first in an inconspicuous area. Avoid using abrasive tools that may scratch the graphics.
In all cases, we recommend you clean the vehicle in a shaded area. I found that I ended up with more streaks when I cleaned in the sun versus pulling my vehicle into the garage.
Avery Dennison and 3M recommend the following products to wash vehicles with GLOSS wrap:
Avery Dennison and 3M recommend the following products to wash vehicles with MATTE wrap: